SHARP LINES
VISUAL DEVELOPMENT
SOURCE FILES
ORIGINAL PRODUCT — AUGUSTA
COLOR PALETTE
#191418
#47464C
#F1EFEE
BRAND DNA
Timeless silhouettes · Refined femininity · Attention to form
CONCEPT
The classic Mary Jane is reinterpreted through a sharper, more graphic and contemporary visual language. Its pointed toe, delicate strap and restrained heel are echoed by the precise lines of the setting and diagonal architectural shadows. The minimal environment transforms the shoe into a sculptural object in its own right.
LIGHT
Direct sunlight creates precise architectural shadows, reveals the sheen of the black leather and strengthens the graphic quality of the shoe’s silhouette.
KEY IDEAS
THE PRODUCT AS A GRAPHIC OBJECT
PRECISION AND CONTRAST
FEMININITY WITH AN EDGE
CONCEPT
The classic Mary Jane is reinterpreted through a sharper, more graphic and contemporary visual language. Its pointed toe, delicate strap and restrained heel are echoed by the precise lines of the setting and diagonal architectural shadows. The minimal environment transforms the shoe into a sculptural object in its own right.
LIGHT
Direct sunlight creates precise architectural shadows, reveals the sheen of the black leather and strengthens the graphic quality of the shoe’s silhouette.
LIGHT
Direct sunlight creates precise architectural shadows, reveals the sheen of the black leather and strengthens the graphic quality of the shoe’s silhouette.
KEY IDEAS
THE PRODUCT AS A GRAPHIC OBJECT
PRECISION AND CONTRAST
FEMININITY WITH AN EDGE
SHARP LINES
Inspired by AUGUSTACreative direction
AI image production
Post-production
SHARP LINES
Inspired by AUGUSTA
Creative direction
AI image production
Post-production
Inspired by AUGUSTA
Creative direction
AI image production
Post-production