Approach

Each project begins with the brand’s DNA and develops into a cohesive, photorealistic campaign — from concept and moodboard to model creation, art direction and final post-production.

AI production offers greater creative flexibility while reducing the time and logistical demands of a traditional shoot.
SELECTION / POST-PRODUCTION
AI IMAGE PRODUCTION
MODEL / ART DIRECTION
CONCEPT / MOODBOARD
BRAND DNA
WORKING TOGETHER
  • 1

    PROJECT OUTLINE

    You send a short project outline: project type, number of products and final images, deadline, intended placements and available source materials.

  • 2

    INITIAL ESTIMATE

    Based on this information, I assess the project’s technical feasibility and provide an initial cost estimate. The final price is confirmed once the detailed brief has been agreed.

  • 3

    BRIEF & FINAL QUOTE

    If the initial budget works for you, we define the concept, scope, formats, timeline and required usage rights. I then prepare the final itemised quote.

  • 4

    CONTRACT & DEPOSIT

    We sign a contract confirming the scope, timeline, payment terms and image usage rights. The project begins once all source materials and the 50% upfront payment have been received.

  • 5

    CONCEPT & PRODUCTION

    I develop the concept, moodboard and visual direction. Once approved, I produce the final image series and complete the finishing included in the quote.

  • 6

    REVIEW & DELIVERY

    You provide consolidated feedback, and the number of included revision rounds is stated in the quote. After final approval and balance payment, you receive the completed files in the agreed formats and resolution.

SELECTION / POST-PRODUCTION
AI IMAGE PRODUCTION
MODEL / ART DIRECTION
CONCEPT / MOODBOARD
BRAND DNA
WORKING TOGETHER
  • 1

    PROJECT OUTLINE

    You send a short project outline: project type, number of products and final images, deadline, intended placements and available source materials.

  • 2

    INITIAL ESTIMATE

    Based on this information, I assess the project’s technical feasibility and provide an initial cost estimate. The final price is confirmed once the detailed brief has been agreed.

  • 3

    BRIEF & FINAL QUOTE

    If the initial budget works for you, we define the concept, scope, formats, timeline and required usage rights. I then prepare the final itemised quote.

  • 4

    CONTRACT & DEPOSIT

    We sign a contract confirming the scope, timeline, payment terms and image usage rights. The project begins once all source materials and the 50% upfront payment have been received.

  • 5

    CONCEPT & PRODUCTION

    I develop the concept, moodboard and visual direction. Once approved, I produce the final image series and complete the finishing included in the quote.

  • 6

    REVIEW & DELIVERY

    You provide consolidated feedback, and the number of included revision rounds is stated in the quote. After final approval and balance payment, you receive the completed files in the agreed formats and resolution.

SELECTION / POST-PRODUCTION
AI IMAGE PRODUCTION
MODEL / ART DIRECTION
CONCEPT / MOODBOARD
BRAND DNA