SCULPTED FORM
VISUAL DEVELOPMENT
SOURCE FILES
MODEL — AI
ORIGINAL LOOK — ARTE & BELLEZZA · EVONNE 032
COLOR PALETTE
#143D37
#444853
#F2F5F9
BRAND DNA
Sculptural geometry · Leather craftsmanship · Functional design
CONCEPT
The EVONNE 032 handbag’s sculptural geometry became the starting point for the series. Its circular handle and structured body are echoed in the model’s gestures and the architectural lines of the white dress. Deep green leather against cool grey creates a restrained setting that keeps the product at the centre of the story.
The existing handbag was integrated into AI-created imagery using original product photographs, with particular attention to its proportions, construction, leather texture and logo across different angles.
LIGHT
Soft directional studio light defines the bag’s volume and leather texture. Controlled highlights reveal its padded structure, while natural shadows connect the product with the model and the surrounding scene.
KEY IDEAS
GEOMETRY AS A VISUAL LANGUAGE
REAL PRODUCT IN AI-CREATED IMAGERY
CONTINUITY ACROSS ANGLES AND SCALE
CONCEPT
The EVONNE 032 handbag’s sculptural geometry became the starting point for the series. Its circular handle and structured body are echoed in the model’s gestures and the architectural lines of the white dress. Deep green leather against cool grey creates a restrained setting that keeps the product at the centre of the story.
The existing handbag was integrated into AI-created imagery using original product photographs, with particular attention to its proportions, construction, leather texture and logo across different angles.
LIGHT
Soft directional studio light defines the bag’s volume and leather texture. Controlled highlights reveal its padded structure, while natural shadows connect the product with the model and the surrounding scene.
The existing handbag was integrated into AI-created imagery using original product photographs, with particular attention to its proportions, construction, leather texture and logo across different angles.
LIGHT
Soft directional studio light defines the bag’s volume and leather texture. Controlled highlights reveal its padded structure, while natural shadows connect the product with the model and the surrounding scene.
KEY IDEAS
GEOMETRY AS A VISUAL LANGUAGE
REAL PRODUCT IN AI-CREATED IMAGERY
CONTINUITY ACROSS ANGLES AND SCALE
SCULPTED FORM
Inspired by ARTE & BELLEZZA
Creative direction
AI image production
Post-production
Inspired by ARTE & BELLEZZA
Creative direction
AI image production
Post-production
SCULPTED FORM
Inspired by ARTE & BELLEZZA
Creative direction
AI image production
Post-production
Inspired by ARTE & BELLEZZA
Creative direction
AI image production
Post-production